About

Strategic creativity, commercial outcomes.

We’re the thinking partner for growing brands. Clients ask us to tackle tough brand questions about positioning, visual identity and messaging. We listen first, challenge assumptions, and translate complexity into clear strategy and practical guidance. With the ability to work across sectors, we adapt fast - shaping brand direction that respects people, budgets and planet, and drives outcomes.

Two women reviewing a laptop screen together, a smiling bearded man wearing glasses and a cap, and a man with a beard gesturing with both hands while talking.

Our evolution.

WDC Creative has a successful 25-year track record in supporting brands across a wide range of sectors.

To better serve our clients, we now operate as two specialist teams: WDC Brands for guiding professional services brand strategy and activation and WDC Spaces for designing high-performing retail and leisure environments.

The benefit to you: sector-specific expertise, faster, clearer delivery and one trusted, integrated partner when brand and physical experience meet. All with the same WDC Creative leadership, standards and passion for connecting with customers.

Shaped by our values.

Champion quality

Investigating every angle to uncover the best approach for each challenge.

Do the right thing

Being fair, striving to do the right thing for our clients, colleagues and the planet.

Win with teamwork

Putting people at the heart of everything, working together to achieve the best outcomes through collective effort.

Pursue improvement

Always learning and embracing different perspectives to bring new ideas and innovations to the conversation.

Own the outcome

Caring enough to see it through, delivering work that stands up in use and moves the numbers.

Our approach

A proven process that performs.

A clear, collaborative framework that takes you from “our brand isn’t working” to a sharper position, stronger identity, and higher-performing marketing - getting to better outcomes, quicker.

Clarify the real problem: we align stakeholders, review your market and competitors, and get under the skin of your customers’ needs and pain points. You get a clear diagnosis, agreed goals, success measures and decision criteria, so the brief is sharp, and every step that follows is focused on growth.

Turn insight into ideas that fit: we translate strategy into brand concepts that feel right for your market and business. Every route is grounded in a solid positioning, buyer needs and B2B realities, not just aesthetics. So you can see how your story, visuals and messaging will work in the real world.

Build a system, not just a logo: we refine your chosen direction into a robust brand system. Visual identity, messaging, tone of voice and guidelines are shaped for easy rollout across proposals, decks, website, social, sales tools and internal comms - creating consistency without adding complexity for your team.

Deploy with confidence and control: our in-house specialists bring the brand to life through websites, collateral, content and campaigns - on time and on budget. Clear project management, practical support and transparent communication keep stakeholders aligned and momentum high, so activation doesn’t stall.

Optimise for performance, not just launch: post-launch, we track performance and feedback, then refine. From improving UX and messaging to evolving campaigns, we help your brand work harder over time. Toolkits, training and ongoing support ensure consistency and keep your brand driving pipeline, not just looking good.

Proof in numbers.

25

Years in business

150

+

Combined years of experience

200

+

Clients

400

+

Projects

30

+

Countries delivered projects in

20

%

Typical uplift in client performance

Quotes

I engaged WDC for a complete revamp of my corporate brand identity, website redesign and design work for ongoing support. I am very pleased with the outcomes: the new brand identity is both fresh and appealing, the new website is modern and professional, and the relationship is growing stronger by the day.

Andriy Panasenko

Founder and MD, Renaissance Advisory Services Ltd

Quotes

The team at WDC excelled in helping us establish our new branding – from inception to delivery they added real value at every step and the collaborative approach our account team take makes the whole process effective and enjoyable!

Robin Sherwood

Group Operations Manager at Heligan Group

Meet the team.

Jason WDC Brands

Jason

Director

Jason has 30+ years leading design projects for retail, leisure and marine clients. He brings strategic oversight and stakeholder alignment to complex programmes, working with multinational retail brands such as ASICS, Under Armour, P&O Ferries and Mersey Ferries.

Jason

Director

Helen

Director

Helen specialises in brand strategy, consumer insight and storytelling. With over 25 years’ experience, she drives customer-centric thinking across every touchpoint. Clients include Heligan and Brittany Ferries and she oversees every branding project to ensure results-focused brand outcomes.

Helen

Director

Matt WDC Brands

Matt

Creative director

Matt is a highly experienced creative leader with 20+ years partnering with global brands such as ASICS, Klättermusen and Under Armour. He sets the strategic vision on projects, and guides the creative teams to produce distinctive, visually compelling work that drives measurable results and meaningful client impact, delivered at pace and on time.

Matt

Creative director

Steve WDC Brands

Steve

Senior graphic designer

Steve directs our graphic design team to define, develop, and deliver purposeful brands. Passionate about brand communication, he crafts messages, aesthetics, and strategies that resonate. With deep insight into customer behaviour and engagement, he ensures brands don’t just look great - they genuinely connect at every touchpoint.

Steve

Senior graphic designer

Molly WDC Brands

Molly

Graphic designer

Molly combines creativity, precision and experience to craft thoughtful design. Her work helps brands communicate clearly, build recognition, and connect meaningfully with audiences across print, digital and motion design, delivering lasting impact.

Molly

Graphic designer

Josh

Graphic designer

Josh blends artistry and precision, crafting vibrant designs across digital, print, and spatial media. His work balances thoughtful detail with playful energy, often brought to life through expressive colour, motion, 3D, and illustration.

Josh

Graphic designer

Andra WDC Brands

Andra

Full stack designer

Andra bridges the gap between strategic business goals and practical digital execution, crafting user-centered experiences and scalable solutions that help clients improve efficiency, enhance their digital presence, and grow with confidence.

Andra

Full stack designer

Danny WDC Brands

Danny

Full stack developer

Danny builds fast, reliable websites that perform effortlessly across devices - creating seamless digital experiences that help clients stand out online. He handles everything from custom components and SEO to ensuring each website runs smoothly and stays up to date.

Danny

Full stack developer

Anna WDC Brands

Anna

Commercial manager

Anna brings clarity, structure, and commercial insight to every project, ensuring creative ideas are delivered smoothly, on time, and within budget. Her strategic oversight and collaborative approach help clients achieve impact and value through efficient, well-managed project delivery.

Anna

Commercial manager

Lauren WDC Brands

Lauren

Client relationship manager

Lauren translates client vision into a well-structured brief for creatives to follow. Her attention to detail, and carefully optimised approach to projects and communication means you're never in the dark about progress.

Lauren

Client relationship manager

Beth

Client relationship manager

Beth connects the client and agency teams, shaping goals into clear, actionable briefs, aligning creative and strategy, digging into the details, providing marketing support and keeping everyone informed and on schedule to ensure smooth delivery.

Beth

Client relationship manager

Charlotte WDC Brands

Charlotte

Office administrator

Charlotte keeps our projects moving - coordinating schedules, documentation, and meticulous admin that reduces friction, protects timelines, and keeps every phase running smoothly.

Charlotte

Office administrator

Jessie WDC Brands

Jessie

Office Dog & Head of Security

Keeps the studio pawsitive and safe, greeting visitors with a wagging tail. Operates a biscuit-based retention strategy.

Jessie

Office Dog & Head of Security

Responsible by design.

From strategy to delivery, we design responsibly as standard - advising on lower-impact production methods and how to manage your website carbon footprint. Our teams stay informed on best practice and guide you toward smarter choices that reduce impact without compromising performance, brand quality or commercial outcomes.

Sustainable design
Responsible Design

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Start the conversation.

Share a brief outline of your project and we’ll follow up to explore your objectives and recommend the best route from concept to delivery. Focused, practical, and shaped around the needs of your team.

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